Wednesday, May 6, 2020

Identity Crimes As Common As Death And Taxes - 1099 Words

Identity Crimes: As Common as Death and Taxes With the rise in the need for the convenience of online shopping and bill pay, identity theft has become a more prevalent issue around the world. Identity theft is a type of crime in which someone wrongfully obtains and uses another person’s personal data in some way that involves fraud of deception, typically for economic gain (Identity Theft). In 2009, approximately 13.9 million Americans were victims of some form of identity theft (Theoharis). Studies have shown that one out of every 20 consumers will fall victim to identity crimes this year (Theoharis). Death and taxes have always been a certain part of life, but with the rise of online shopping identity theft has become almost as†¦show more content†¦Over the past few years the internet has become a tempting place for criminals to acquire identifying information, such as passwords and banking data. In criminal’s haste to explore the exciting features of the internet, many people respond to â€Å"spam† unsolicited emails that promise them benefits, but request identifying information, without recognizing that in many situations, the requester has no intention of keeping their promise. In some situations, criminals reportedly have exploited computer technology to acquire large amounts of personal information. With enough identifying data about an individual, a criminal can take over that individual’s identity to conduct a wide range of crimes: for example, false applications for loans, credit cards, fraudulent withdrawals from bank accounts, acquiring other goods, or privileges which the criminal might deny if they were to use their real name. If the criminal takes steps to ensure that bills for the falsely acquired credit cards, or bank statements showing the unauthorized withdrawals are sent to another address other than the victims, the victim may not become aware of what’s happening until the criminal has already inflicted substantial damage on the victimâ€⠄¢s assets, credit and reputation (Identity Theft). Today s criminals can empty your bank account, acquire your investments, auction property out from under you, con you out of your money, and a host of other

Marilyn Monroe Free Essays

As far as advertising goes, It was near perfect In Its tragedy to touch on the readers’ subconscious senses of trust, logic, and emotion. This technique was developed by Aristotle and known as Rhetoric and Is delved Into three means of persuasion: Logos, Ethos, and Pathos. Logos Is the appeal to a person’s logic and reason. We will write a custom essay sample on Marilyn Monroe or any similar topic only for you Order Now Ethos is the appeal to a person’s trust through credibility and trust. Pathos is the appeal to the person’s emotions. This strategy is used in advertising to persuade the consumer to buy their product over another. This vintage 1986 Maxwell tape ad effectively used all three points of Aristotle Appeals with the SE of a statistic to satisfy the reader’s logic (Logos), Marilyn Monomer’s iconic status to appeal to the reader’s sense of credibility (Ethos), and Marilyn Monomer’s beauty, sex appeal, and charisma to incite an emotional response appealing to the viewer’s feelings (Pathos). Let’s begin with the ad’s success in appealing to one’s logic, or the Logos category. The ad uses a statistic stating that their tapes â€Å"†¦ Are manufactured up to 60% above industry standards. This statistic confirms the product’s quality and gives some sound science to the consumer. It’s a statistic, a number. People generally trust numbers. The statistic assures you that their product is manufactured over and above the industry standard and implies that all other brands are manufacture at bare requirements and no more. The consumer can feel confidence in the Maxwell brand because it’s scientifically validated. It’s logical and effectively appeals to the reader’s sense of reason. Secondly, the market team utilized Marilyn Monomer’s stardom and popularity to bring credibility to their claim and appeal to the reader’s Ethos. Marilyn Monroe was still extremely popular at this time and her reputation was solid and reliable. 2012 marks 50 years after her death and she continues to be a major figure in the world of cinema and Is still acknowledged and respected. This year she Is the official icon of the 2012 Cannes Film Festival and honored on the event poster. The poster for the event has a picture of Marilyn seductively blowing out a single candle on a white cake. The poster, Like the picture In the Maxwell ad, captures her elegance and beauty. It Is recognizable and timeless. The consumer Is assured wrought her reliability, and her status and popularity appeal to the readers sense of credibility. Third Is the ads strongest pull, and It Is Its appeal to the viewer’s emotions, Pathos. Marilyn Monroe Is loved and adored by so many people and the advertisers knew they could bank on this. Part of what people loved so much about simple photograph. But many adored her story too. Marilyn Monroe had a touching and inspirational story. Marilyn Monroe was born Norma Jeanne Morton in the charity ward at the Los Angles County Hospital. Her childhood was shaped by instability and she was passed from family member to family member, and even frequently lived in orphanages. In 1945 a photographer took notice of her and took her picture. Months later she was modeling for the covers of dozens of successful magazines and her life was changed forever. She had an uncanny ability to capture the hearts and attention of America and has remained loved even decades after her demise. Her photographs, like the one in the ad, still incite an emotional response. And lastly, let’s not forget her sex appeal. Sex appeal was used in this add and is a ajar method used in selling products then and now. This ad concentrated on her stardom, but also played on her sex appeal too. Using words like â€Å"delicious dessert† and â€Å"the very best part of every man’s fantasy’. I wonder if the advertiser’s strategy could have been improved by focusing more on her film’s successes and her success as an actress. The product Maxwell was selling was mainly for movies and many of the consumers would have been women. Could some of the more conservative consumers been turned off by this approach? The ad was still brilliant and effectively used all aspects of persuasion.. How to cite Marilyn Monroe, Papers Marilyn Monroe Free Essays Marilyn Monroe was born on the 1st of June, 1926 as Norma Jeane Mortenson in the Los Angeles General Hospital. Her mother’s name was Gladys and father was unknown. Her mother’s mental instability caused her to be placed in the foster home of Albert and Ida Bolender. We will write a custom essay sample on Marilyn Monroe or any similar topic only for you Order Now She spent a troubled childhood in orphanages and at the age of sixteen she entered into a broken marriage with James E. Dougherty who was a defense worker. In the year 1944 Dougherty was sent overseas for marine operations and during that time Norma Jeane worked in a factory. The Army officials photographed women working in that factory in order to show their war effort. David Conover, the photographer, took her photographs and they proved to be immensely popular and by the year 1945 she emerged as an icon of glamour and her photographs appeared on the cover pages of national magazines (MONROE, MARILYN). The pictures of Norma Jeane attracted the attention of several modeling agencies and consequently she signed up with a modeling agency. In 1946 she and her husband separated judicially. Soon she became a popular model and obtained the sobriquet of sex goddess. In the same year she was signed up with the 20th Century Fox studio. She played small roles in two movies and later the studio ended their contract with her. It was principally her charm and beauty and not her acting talent that established her as a movie star. She was unable to establish herself as an actress. Moreover, her sex symbol image obfuscated the fact that she was intelligent, hardworking and committed to her work (MONROE, MARILYN). While working with Twentieth Century Fox studio, she changed her name to Marilyn Monroe. The studio offered her with only minor roles in movies. After ending her contract with that studio she was unemployed and at that time she posed nude for a pin – up calendar. The calendar became a huge success and was treated as a collectors’ item. Her first significant job was in the year 1950 when she acted in the film ‘The Asphalt Jungle’. She was acclaimed by many movie critics for her acting in that movie. She acted in several other films and another film that she acted in was named ‘All about Eve’. Both these movies brought her fame as a scatterbrained blonde exposing sexuality. Thus she became a star and a celebrity. By 1953 she acted in the films ‘Niagara’, ‘How to Marry a Millionaire’ and ‘Gentlemen Prefer Blondes’. In 1954 she married a former baseball star Joe DiMaggio but the marriage lasted for only nine months after which they were divorced. The image of sex – symbol followed her everywhere. Her wide eyed charm, physical voluptuousness and natural sex appeal made her an international celebrity. Her mannerisms and looks were imitated widely by people. Eventually she became frustrated with having to play similar roles in movies and accordingly she planned to establish a production company. She went to New York to study at the Actors Studio and acted in ‘Bus Stop’ in 1956 and ‘Some Like It Hot’ in 1959. She showed maturity in her acting in those two movies and was acclaimed by the public and critics alike. In the year 1956 she married the writer Arthur Miller. Her husband wrote the story of The Misfits in 1961 in which she was starred. After a week of releasing the movie she divorced Miller. She experienced many difficult times throughout her life. During her depression, she was hospitalized for treatment in a mental clinic and she was fired from a movie for her coming late to the studio. Her depression further intensified and she commenced to take drugs to alleviate her psychological trauma. Finally, she ended her life by taking an overdose of barbiturates. She enjoyed the status of a celebrity and she was worshipped as a sex goddess. However, she had been exploited by Hollywood and men (Monroe, Marilyn, (1 Jun 1926 – 5 Aug 1962). In The Crystal Reference Encyclopedia). On May 19, 1962, Marilyn Monroe attended the birthday celebration of the US President John F. Kennedy in Madison Square Garden. In this function, Monroe sang the birthday song as a tribute to the President. It is reported that her affair with President Kennedy commenced from this occasion. Further, the Attorney General Bobby Kennedy was also reported to have had an affair with Marilyn Monroe (Brandon). Marilyn Monroe had lost weight and stopped consuming sleeping pills in order to get a new look as she was to star in the movie ‘Something’s Got to Give’ that commenced in the year 1962. This film was being produced at the Twentieth Century Fox studio. At the same time, the studio was also producing another high budget movie, namely, Cleopatra that was starring Elizabeth Taylor and Richard Burton. With the production of Cleopatra, the studio incurred heavy financial losses and fell into debt. During the time that Monroe was acting in the film she was suffering from bronchitis and was consequently reporting late for schedules. So the studio wanted to remove her from the movie in order to claim insurance amounts to recoup their losses in ‘Cleopatra’. As such Twentieth Century Fox studio removed Monroe from their film production on the 7th of June, 1962 (Brandon). During this extremely distressing and turbulent period, Marilyn tried to remarry her ex-husband Joe DiMaggio and was visiting him frequently. They fixed their remarriage date for the 8th of August, 1962. At the same time, Twentieth Century Fox invited her to complete the film ‘Something’s Got to Give’. They offered her a salary that was two and half times more than the previous salary. Monroe bought her first ever home at 12305 Fifth Helena Drive in Brentwood and indulged herself to her heart’s content in the process of decorating her new home. Subsequently, she invited her friends for dinner. On the 5th of August 5, 1962, Marilyn Monroe was found dead by the house keeper. The reason for her death could not be ascertained and after three hours of her demise the police were informed, giving rise to a number of speculations as to the cause of her death (Brandon). Two days after her death, Joe DiMaggio made arrangements for her funeral. No person from either Hollywood or the press was invited to attend the funeral of Marilyn Monroe. Close friends and relatives attended to pay tributes to Monroe; however, Arthur Miller did not attend the funeral. Allegations of having caused Monroe’s death were hurled at the Kennedys, the Cosa Nostra and other persons but none of these were proved and her death continues to remain a mystery (Brandon). An empty bottle of sleeping pills was found by the side of her bed, in addition to fourteen other medicines and tablets. Her death affected not only the United States but also the world. Her fame far outshone her contribution as an actress and her death made two of her films ‘Seven Year Itch’ and ‘Some Like It Hot’ smashing hits all over the world (The New York Times ). The autopsy report of the Los Angeles coroner attributed her death to drugs, but the Los Angeles police refused to consider her death a suicide. There was no evidence as to how many pills she had consumed before she died and Monroe had been dismissed by Twentieth – Century – Fox on unjustifiable grounds. A few days before being dismissed, she had agitated against attacks on stars (The New York Times ). Works Cited Brandon, H. Marilyn Monroe: The Legend. 1996. 5 September 2007 http://www.ncu.edu.tw/~wenchi/english/articles/monroe/monroe_bio.htm. MONROE, MARILYN. 1991. 5 September 2007 http://www.credoreference.com/entry/5868708 . Monroe, Marilyn, (1 Jun 1926 – 5 Aug 1962). In The Crystal Reference Encyclopedia. 2005. 5 September 2007 http://www.credoreference.com/entry/5745077 . The New York Times . Marilyn Monroe Dead, Pills Near . 1998. 5 September 2007 http://www.nytimes.com/books/98/11/22/specials/monroe-obit1.html. How to cite Marilyn Monroe, Essay examples

Stereotype and Prejudice Essay Sample free essay sample

Part I Select three of the individuality classs below and name or describe at least 3 related stereotypes for each: * Race* Ethnicity* Religion* Gender* Sexual orientation* Age* Disability Category| Stereotype 1| Stereotype 2| Stereotype 3|Race| White people do non hold rhythm| All Asians are geniuses| African Americans love Kool-aid and are thugs| Sexual Orientation| Men are better than adult females | All homosexuals work forces are showy | All sapphic are manfully looking and all frock like men| Disability| Incapable of take parting in a full day’s activity. | Can neer be in a relationship or marriage| Peoples that are disable are a load to society| Part II Answer each inquiry in 50 to 100 words related to those stereotypes. Supply commendations for all the beginnings you use. What are the positive facets of stereotypes. if any? I asked this inquiry to my colleagues and we could merely come up with two replies. The first reply we came up with was. We will write a custom essay sample on Stereotype and Prejudice Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page trendsetting/fashion statements. Its amusing how we can set people in category’s but we dress like a certain civilization and that becomes popular and so the following tendency starts. An illustration of that would be when females started to accessorize themselves with Hindu art. The 2nd was: Southern cordial reception. we feel that if person is from the South. people are all so sort and ever giving a assisting manus to those that is in demand. I think hurricane Katrina answered a batch of those myths. Just stating. What are the negative facets of stereotypes? Negative facets in my sentiment after reading this chapter are we do non let ourselves to look or judge other people on their ain individualism. We look at an African American ( merely one individual ) and we already assume this individual is a bad individual or person that can non be trusted. Because we have a negative facet on this race and many others we can non see beyond this person’s race. or faith or what every it possibly. A individual possibly overlooked on acquiring a publicity at work because of being stereotyped. Or possibly a loan was denied because the individual O.K.ing the loan is prejudice and does non experience this individual can pay the loan back merely because he is an African American and non based on his certificates That is pigeonholing. It is really difficult for any minority race to transcend when they are being stereotyped and put in a group. I feel that is one ground President Obama has struggled so diff icult with his first term in office is because of his race. That is merely my sentiment. but I do non remember any President to hold to demo cogent evidence that his nationality is an American. Part III Answer each inquiry in 50 to 150 words related to those stereotypes. Supply commendations for all the beginnings you use. Define stereotypes and bias. What is the difference between pigeonholing and bias? Use examples to exemplify the differences. * Stereotypes – generalisation about a individual or group of people. We create stereotypes when we can non obtain information or non willing excessively so we can do just judgement about people. * Prejudice – bad sentiment that we form against a individual or group based on a stereotype. White people can non dance. This is pigeonholing. This individual is a gang member with tattoos. so he must non hold any instruction is on drugs and a really hateful individual. What is the relationship between pigeonholing and bias? Pigeonholing leads to prejudice. If I am walking in a park and I see a group of people walking towards me ( Lashkar-e-Taibas say all are white males ) and they are dressed up and look really nice. I do non panic. now another group is walking towards me and now this group is all work forces ( African Americans ) and they are dressed and conduct themselves merely the same as the first group. but I panicked with this group. Why because I stereotyped the 2nd group and if I was prejudice no affair how they dressed or acted I would be afraid of them because they are black. I judge them based on skin colour and non on individualism. What can be done to forestall bias from happening? Educational plans. have intergroup contact. corporations/businesses have diverseness preparation plans. and aggregate media. We can make out for medical/therapy plans. We can besides assist with bettering societal conditions of laden groups. We can work on being more opened minded with larning others civilization and thoughts and halt being so hard headed and stubborn.

Friday, May 1, 2020

Addresses Four Major Risk Issues As Shown †Myassignmenthelp.com

Question: Explain Addresses Four Major Risk Issues As Shown? Answer: Introducation The plan was based on the risk analysis results. The plan addresses four major risk issues as shown below; Banking Risk- Although the staff completed the cash register and bank deposit form daily, banking of the money was not done on a daily basis. The business had no safe and kept $ 4000 at the premises was risky. The organization passed a policy to bank the money every day to eliminate the risk of theft (CMC, CPCM, Conrow, 2003). No written policies to guide the staff to complete the tasks- Manager used verbal instructions to guide the employees. Staff forgot the instructions after a few days. The company decided that it was time to offer staff with written manual on applicable procedures and policies (Rejda McNamara, 2013). Use of water- The Company was spending a lot of money on water. A lot of consumption came from the dishwasher currently used. To improve water efficiency, the store manager planned to install native plant, water tank, and dual flush and lastly replace the current dishwasher (Crouhy, Galai, Mark, 2014). Managers travel risk- The manager is spending a lot of time and resources to travel from Toowoomba to Brisbane to attend meetings on a weekly basis. There is a high risk of being involved in accident considering the nature of the road. The Company is planning to install broadband in its premises to allow the manager participate in the meetings via video conferencing (Coleman, 2011).Implementation Banking risk- The bank account was opened as planned at the MacVilles regular bank. The MacVille Store has been banking the money on a daily basis for the past four weeks. Written policies for the staff- Although the CEO and the Board of Directors come up with new policies to govern the employees and compliance of water conservation. However, the particular procedures and policies have not be written yet (Newton, 2013). Use of water-First, the native water plant has already been installed. Second, the dual-flush has not been installed. Third, The WELS dishwasher was installed as planned. Lastly, the water tank has been built although the plumbing is yet to be completed. Managers travel risk- The teleconferencing is yet to be installed because of delay from the National Broadband Network. The manager continues to travel to and fro the meetings (Kamiya, Shi, Schmit, Rosenberg, 2007). Outcomes From the implementation of the proposed risk reduction mechanisms, the following outcome can be seen. Banking Risks- The theft risk that was arising from leaving $4000 overnight at the store has been minimized. Apart from insuring the cash left at the premises, the Store has already opened a bank account with the MacVilles regular bank. In the past six months, it is only on two occasions was the sales not banked because of a busy schedule (Crouhy, Galai, Mark, 2014). Written policies for the staff- Written policies and procedures especially on governance of the employees and water usage are not yet there. Employees still rely on verbal instructions from the management. Likewise, original employees are the ones supervising the new employees. However, they have failed to explain to the new employees on the importance of complying with the Company policies. The risk is still there (Coleman, 2011). Use of water- The risk has been reduced because more water usage has reduced by installing a native plant and WELS dishwashers. However, both the dual flush and water tank are still not functional. Although the risk has been reduced, it still exists. Managers travel risk- Nothing has improved, the manager still has to travel to the meetings. He has to wait until the meeting is over to travel back to the Store. The manager can still suffer injuries in the case of accident occurs during his travel (Rejda McNamara, 2013). Evaluation Risk Assess before implementation Assess after implementation Effective management method Banking Extreme Rare The risk has been extremely reduced. The sales staff has been trained on the importance of banking the daily sales. The practice has been effective for the past six months. It's only on two occasions that money was not banked. The money has also been insured against theft. Written policies Medium Medium The policies has not been written. The new employees are not compliant with the company policies. The policies and procedures should be written. Use of water Medium Low The plumbing soon be completed to allow water harvesting. Likewise, the dual flush should be installed as well. Managers travel High High The manager is still at risk of suffering injuries if an accident occurs during the travelling. The Store should look for an alternate provider of broadband if the Federal government is still lagging behind. The teleconferencing system should be implemented soonest. References CMC, CPCM, Conrow, P. E. (2003). Effective Risk Managemen. New Jersey: AIAA; 2nd edition. Coleman, T. S. (2011). A Practical Guide to Risk Management. New York: Research Foundation of CFA Institute. Crouhy, M., Galai, D., Mark, R. (2014). The Essentials of Risk Management. New York: McGraw-Hill Education. Kamiya, S., Shi, P., Schmit, J., Rosenberg, M. (2007). Risk Management Terms. University of Wisconsin-Madison: Actuarial Science, Risk Management and Insurance Department. Newton, P. (2013). Managing Project Risk. New Jersey: Bookboon.com. Rejda, G. E., McNamara, M. (2013). Principles of Risk Management and Insurance. Paris: Pearson Series.

Saturday, March 21, 2020

The Merchant of Venice essay free essay sample

Show how William Shakespeare in The Merchant of Venice uses juxtaposition, contrasting characterisation and foreshadowing to explore ideasMany literary devices can often be used to explore ideas. William Shakespeares The Merchant of Venice has many plots and sub-plots with various underlying themes expressed through the use of literary devices. Shakespeare uses juxtaposing settings to display the theme of people being easily corrupted by the desire of wealth and losing sight of the value of their interpersonal relationships; contrasting characterisation to show that people are more similar than they are different; and foreshadowing to emphasize that arrogance can lead to ones downfall.William Shakespeare uses two juxtaposing settings to display that people are easily corrupted by the desire of wealth which causes them to lose sight of the value of relationships. Throughout the play, Shakespeare contrasts Venice and Belmont to show the effect setting plays in the disposition and nature of main characters such as Portia and Shylock. We will write a custom essay sample on The Merchant of Venice essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Portia is the embodiment of the calm and merciful nature of Belmont, whereas Shylock represents the greed of Venice as he would rather his †¦daughter were dead at my [Shylocks] feet wearing those jewels while Portia is willing to offer her wealth to save Antonio when she tells Bassanio to Pay him six thousand and cancel the debt. Id pay twelve thousand before Id let a friend like that suffer in the slightest because of you†¦. Belmont is an imaginary place ruled by women which is filled with tranquillity and unity, while Venice is the financial capital bustling with business and discrimination. The scenes constantly switch between Belmont and Venice during the course of the bond plot between Antonio and Shylock, and the casket plot between Portia and Bassanio. Within these juxtaposed settings, the nature of the characters is clearly seen as the purposeful juxtaposition of these two settings contrast the chaotic Venice and the peaceful, fantastical Belmont. This is shown in the case of the trial when Portia, disguised as a lawyer, displays her kindness when she tells Shylock that The quality of mercy is not strained. It droppeth as the gentle rain from heaven upon the place beneath. It is twice blest: It blesseth him that gives and him that takes†¦. This metaphor about mercy attempts to show Belmonts grace and mercy to Venice, a place ruled by the wealthy and the greedy. – what is ironical, resolution of the theme. Contrasting characterisation is the prominent foundation of the play. Although contrasting, Antonio and Shylock are more alike than they are different. As the play unfolds similarities in Antonio and Shylocks situation are made known as they both have lost someone close to them. Shylock has lost his daughter Jessica who eloped with Lorenzo, a Christian, while Antonio has lost Bassanio, a close friend, who embarked on a journey to win [Portia]. There is a contrast in their reaction to this loss as Shylock is furious and runs through the streets of Venice crying my daughter! Oh, my ducats! repeatedly. Although mocked by the majority, Shylock cares only for his money as he regarded her elopement as procession and mourned the loss of his precious jewels instead. Meanwhile, Antonio is accepting of Bassanios wishes as he aids him in his quest to pursue Portia, the Belmont heiress. Another contrast can be made in the way both Antonio and Shylock are represented in society. Although Shylock accounts, in the beginning of the play, the injustices done to him by Antonio such as spiting on him and calling him a dog, Antonio is praised by most people in society. Bassanio use hyperbole to describe his character as he is †¦the kindest man and most courteous to others. Meanwhile, Shylock, who appears not to have many friends throughout the play, is despised by even those close to him as Launcelot, his servant, uses simile to liken him to the devil while his daughter criticises his manner. Shylocks religious status and practise of usury is the main cause for his discrimination. However, through the use of rhetorical questions in Shylocks speech before the trial saying, Hath not a Jew eyes?.. . If you prick us, do we not bleed? If you tickle us, do we not laugh? And if you wrong us, do we not revenge , Shakespeare helps the audience understand the effect of discrimination and prejudice on the afflicted minority.Finally, foreshadowing is used to emphasise the idea of arrogance being the cause of ones downfall. This theme is constantly seen throughout the play, with the first example being when Antonio and Shylock agree on a penance in case Antonio is not able to repay the debt on time. Antonio agrees to the bond confidently saying that he †¦expect[s] return of thrice three times the value of this bond†¦. Antonio is certain that all his ship will return safely and will be able to easily repay the bond. However, his confidence is proven to be misplaced as more than half his ships were destroyed and Antonio ends up almost losing his life. Shylock knows of the uncertainty of Antonios wealth and makes the bond, knowing that there are many things that can happen during the ships voyage. Another example of foreshadowing is that of Jessicas monologue as Shylock bids her goodnight and takes his leave, with Jessica saying †¦Farewell; and if my fortune be not crost, I have a father, you a daughter, lost†¦. This foreshadows how Shylock will lose his daughter because of her elopement with Lorenzo which occurs later in the play. The last example is when Shylock stands before the court to claim his pound of flesh, confident that he can claim it and will be protected by the law. This is ironical since he ignores all pleads of mercy, foreshadowing how the court will overthrow the fulfilment of the bond.Throughout William Shakespeares The Merchant of Venice, Shakespeare uses many literary techniques such as juxtaposition, contrasting characterisation and foreshadowing to highlight the subtle and underlying themes present in the play. Juxtaposition is used to display the theme of people easily losing sight of the value of their interpersonal relationships; contrasting characterisation is used to show that people are more alike than they are different; foreshadowing is used to emphasise that arrogance can lead to ones downfall.

Thursday, March 5, 2020

Why You Should Give Free Content To Your Readers

Why You Should Give Free Content To Your Readers Give it away give it away give it away give it away now. Give It Away, Red Hot Chili Peppers Thats four suggestions, in a row, to give something away. Surely the Chili Peppers are onto something you can apply to your blog. If you do a search on with the word free, you get a fair number of results. What are our blog giveaways and other free stuff  here at ? WordPress plugins Headline creation tools Email newsletters and courses calendar training An endless number of infographics, e-books, and worksheets Craziness. But not really. Why You Should Give Free Content To Your Readers #blogging via @JulieNeidlingerThe Power Of  Blog Giveaways Free content builds goodwill, and people love to share free stuff with their friends and followers on social media. Free content is portable. E-books and other downloads are portable. Youre not demanding that people stay on your site to read and access them. Regularly creating free content keeps you familiar with the act of being a creator. Jay Baer wrote about giving content away, and one reason he believes it is necessary is startling: Your audience expects it  now. By not having blog giveaways  on your site, you stand out in a negative light. Freebies have become so prevalent that even if it could be proven to be a negative tactic (which it really isnt), youd still have repercussions if you didnt offer something. #Blog giveaways are  so prevalent, its negative  if you dont give something away for free.4 Ways Blog Giveaways Will Help You Grow Your Audience Start by figuring out what your reluctant readers might need to convince themselves to open their wallet and buy. Chris Garrett, over at Copyblogger, discussed what blog giveaways  will do for you: 1. Build your network. Free content, such as an e-book that knocks peoples socks off, is how you build your network. This happens in two ways. First, your blog giveaway is so amazing it starts getting shared. Second, you mention others in your e-book and pretty soon they are sharing it. 2. Prove youre an expert. You can say youre an expert until youre blue in the face, but sooner or later readers are going to expect you to back it up. Your blog posts do most of that work for you, but if you can offer free resources that supplement and expand on those posts (e-books, worksheets, etc.), then youre giving readers the proof they need before trusting you enough to buy what youre selling. 3. Compare yourself to your competition. Ever noticed how blog copy within an industry starts to sound the same? Its easy enough to be inspired (i.e. copy) others in an industry, but if you create unique resources, you set yourself apart from the competition. 4 ways #blog giveaways help grow an  audience: networking, expertise, comparison, doorway.4. Create doorway content. Giving away something of value is how you get your readers hooked. Just as pro guest bloggers advocate doing your best writing for your guest posts instead of saving it for your blog, you need to do the same for your blog giveaways. It has to be addictive. However, if your best content is free, be sure that any content you sell isbetter. In other words, free content cant be junk, but if youre going to create content and put a price on it, it has to be even better. These reasons are particularly important for new bloggers, or bloggers who are still working at getting a serious readership. You have to show that you have the chops. Once you build a name for yourself, you dont have to give as much away. People already know what you offer is going to be good. 4 Types Of Blog Giveaways That Really Work What might you give away?  Knowing what to give away isnt a trick, but the answer is going to vary for each blogger. 1. Something fun that arrives regularly. Theres a reason subscription services have become popular- people are signing up for boxes to be delivered each month with things like makeup, food, or toys for their dog. We like a little surprise to look forward to. You can do the same with your freebies. Designers, consider giving away a monthly printable design pack. I regularly look forward to several designers who send out links to fun print-cut-assemble projects each month. 2. Something that promotes continued education. Marketers, provide training resources that are actually unique and not a rehash of everything out there already. Writers, give your readers writing help- from writing prompts to handy guides for fleshing out a plot. Give away something fun, educational, reputation-building, and ongoing. #blogging3. Something that gives you a reputation. While on a quest to find or create the perfect weekly planner, I stumbled upon the chronodex. Developed by Patrick Ng, the chronodex was his answer to planning. Its become hugely popular among planner fanatics, and a search on the chronodex will reveal people sharing their versions and how they use it. All of this from something Ng gave away for free. That chronodex created a positive reputation for Ng for those obsessed with planning and organization. If he were to begin selling additional expansions to his chronodex, Ive no doubt people would pony up the money. (Ng does not charge. He gives everything away.) 4. Something you can continue to build on. That chronodex? That is a free item that people look forward to every year because it naturally needs to be re-issued annually. If you can create blog giveaways  that you can build on, you create a loyal audience. You can also create items that can be purchased that add onto the original giveaway. Ng continues to provide updates, and he also highlights how other readers have been putting his chronodex system to work in their lives. He is turning something he gave away for free into a movement. How Much Is Too Much? Some are going to argue this point, butits possible that you can give away too much. The reason there is disagreement on giving things away is because some bloggers are approaching it purely from the viewpoint of marketing, while other bloggers are actually trying to make their living off of content. For example, a blogger who is building a reputation for being a marketing expert might think giving everything away is a great idea. They are focused on establishing a reputation, and the more valuable content they have out there, the better. A blogger who is building a business creating knitting patterns and instructions cant exactly do that. They need to sell the patterns. So how many blog giveaways  is too many? When might you pull back on giving away content? 1. You are trying to make a passive income. If, for example, you are hoping to make a passive income in which you will sell documents, content, downloads, etc., you need to be careful that what you give away doesnt have a negative impact on your sales. In this scenario, you ought to be giving away good content that shows you have the skills and potential for even better content, but you should not be giving away your best content. Thats for sales. 2. Youre using exclusivity as a driver for sales. Lets not forget about the power of exclusivity.  Exclusivity makes people want something, and it works in two ways: Not everyone gets in.  We like to know that we are part of a small group that made it in. We like knowing there are people who are not receiving this special knowledge because it makes our chances of success better. Think of a football game. When you are sitting in a crowd, standing up gives you a better, exclusive view. If everyone stands up, though, your view is no longer special. We like being part of what is special and exclusive both for how it makes us feel (important) and because we get a better view (imminent success). This requires a product that is so good, so clever, so desirable, such a status symbol, that people are frantic to get in on it. Everyone gets in, but only through specific channels.  While no one is turned away, they have to meet certain standards or requirements in order to participate. This helps weed out those who arent as dedicated, willing to pay, willing to work, and so on. It makes the group who has succeeded at getting in know that everyone else is as serious as they are. This requires a product that is excellent, people have to be able to find it easily enough, and you have to have a method for keeping control of how it spreads (think DRM). We like #blog giveaways to feel  something  special,  exclusive, and important.If your sales model is exclusive training for members, you simply cant give everything away, even for an email address. 3. You built a strong reputation and want to bank on that. There is room for a shift in how much you give away over time if your goal was to build a reputation before reigning in your freebies. After a while, it might be time to ask a bit more for your free content. After a while, you might take that popular freebie and put a price tag on it. For example, Copybloggers famous blog post on how to write magnetic headlines now redirects not to the easy-access blog post, but to a section of their site in which they encourage you to sign up for their other exclusive content. That content is still free, but by using the same URL and pointing it to a landing page which funneled readers directly into a sales funnel, they made that popular content work a little harder for them.  It isnt as easily accessible. They now want an email address, and they expose you to the sales pitch of a landing page. Give away enough to prove your other content is worth the purchase. Give away enough to give your customer a chance for small success using your program or content so they trust you enough to make a purchase. Dont give away the cow. Give away about 98% of the cow. That remaining 2% is what will get someone to buy. When it comes to content, people will pay for certain things: Exclusivity. People will pay for the opportunity to be part of something others arent. Sounds cruel, but its true. Detailed guidance. People will pay for detailed how-to instruction that helps them get their job done. Nothing vague, please. Be specific, and give people the know-how to achieve a concrete result. Custom content. People will pay for content created specifically for them. Instead of a generic report on how to get more traffic, theyll pay for a custom report that takes their specific situation into account. Great experiences. People will pay for the opportunity to experience something worthwhile.

Tuesday, February 18, 2020

Terrorism Essay Example | Topics and Well Written Essays - 3000 words

Terrorism - Essay Example One thing which is common in all the terrorist attacks is the involvement of the political motive. It is the action on behalf of a political cause. Sometimes the cause was on national grounds such as the separation of Russia from Chechnya or the separation of North Island from Great Britain. Sometimes the cause was the grievances against the American government which led to the World Trade Center attacks or Oklahoma City bombing. There is no private motivation of the attackers of all these incidents. There is always a political agenda which is accomplished by means of these attacks. The two many factors of terrorism are publicity and the game of psychology. The aim is to capture the attention of all the people around the globe by making the attack more dramatic i.e. killing a large number of people to politically motivate violence. According to Peter Kropotkin, a ninth century anarchist, terrorism is ‘propaganda by deed’ by which groups particularly small in number recei ve the attention for a cause. In this paper, the quote of Noam Chomsky which says ‘Terrorism is simply what our leaders declare it to be is discussed with its implication for law/ lawyers. Noam Chomsky is an American linguist, philosopher, cognitive scientist and political activist. He has been writing on politics and language for the past forty years and is one of the most prominent and original social critics of his times. He is the eight most cited authors and is known as the ‘most cited living author’. The first question that must be answered is that whether an event is declared as terrorism just because the most powerful leaders declare it as terrorism or there are other factors that lead to this conclusion. 1 There have been many instances where the politicians make clear predictions about an event just because they are some hidden goals in such goals and simple declare an events as a form of terrorism. If nothing happens as such they say that it is because of the tight security conditions that made it unsuccessful whereas if a leader is on a shaky ground then all types of events are expected to be blamed as terrorism attacks. It is also the responsibility of the media that provide such inadequate and wrong assumptions regarding an event. All the happenings are a repetition of the same tasks and different reasons are given to make the people fool about it. These protocols are backed by honourable leaders who just condemn such acts by their strong words of cowardice. The usage of queen’s language in public speaking is just a method to gain trust of the people to make them sure that the nation is in the safe hands. Who are the real terrorists? Is it the leaders or the terrorists who should be called as the real terrorists in the interest of the common man? When a leader declares war on terrorism, we don’t look beyond the terrors that are systematically placed upon the humanity. When hundreds of people are just killed for th e sake to counter the issue of terrorism then it is considered as enforcement efforts. The leaders claim that they are in a position to combat these evil acts. My question is same as Noam Chomsky that when a leader doesn’t promote terrorism then why one should participate to make it worse. This means that leaders are not less culpable. Here are a few examples to support my argument: In 1980’s, a former leader of the CIA in Central America informed on record about his